K-pop team MONSTA X, the composer KAI (EXO and SUPER M) and JEON SOMI are among the first artists declared for KAMP LA 2022, a live music festival held at the Rose Bowl in Pasadena on October 15 and 16. Inside the festival is South Korean business KAMP Global and the relationship with Eventim Live Asia. “We want KAMP LA to be the ultimate K-pop experience in all aspects” stated KAMP Global CEO Tim Kim. “U. S. Fans have waited so long for great music because of the pandemic — they need to see their favorite artists for the first time in two years, in many cases.” Added Eventim Asia CEO Jason Miller: “Kim’s vision was immediately exciting. KAMP Global and Eventim Live Asia share a true Global vision for K-pop and the experience to make it happen in unprecedented ways. KAMP LA is a meaningful first step in that direction. There are many more to come.” “Everyone in K-pop wants to break into America” sustained Kim. “There’s a deep connection between Korean society and L. T. A. This was always the way to start. We are both attempting to deliver K-pop internationally with KAMP and Eventim Live Asia. We should go to the most popular marketplace for which K-pop resounds — which is everywhere these days. KAMP isn’t about mega-concerts or historic events — it’s about social justice.” Other acts confirmed to appear include Super Junior, iKON, BamBam!, Zion. T and Lapillus. Additional acts will be revealed in the coming weeks. Music aside, the event will feature art, culinary experience, gaming and other brand collaborations. Los Angeles artist Kenny Scharf was enlisted to create KAMP LA’s imagery and aesthetics.
